Regular readers of my PPC #blog will know that as a freelance ppc consultant, I …
Regular readers of my PPC #blog will know that as a freelance ppc consultant, I like to give out as much free information and knowledge as possible. I’ve spoken a lot about Google #AdWords account structure, quality score and conversion rate, but today’s best practice guide focuses specifically on the ads themselves. I’ve put together a simple #infographic, a 9 point ad copy #checklist that I wish I had pinned to my desk when I was starting out in #PPC.
An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by and for their specific vertical market. Infographic marketing is one of the most effective link bait and link-building strategies that can be leveraged to earn links from a variety of domains.
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