Healthcare Advertising Campaign
This interactive social ad on a sidewalk in South Korea. It shows the silhouette…
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Description
This interactive social ad on a sidewalk in South Korea. It shows the silhouettes of an adult man and a child that he’s threatening with a bottle.And there’s an empty space between the two big enough for the passersby to step up. The text on the top of the ad says: “Child abuse, you can prevent it.” When a passer-by decides to step into the scene, a superhero-like logo appears on his or her shadow with an emergency number (112) and this message: “Report to become a hero for children.”
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