Healthcare Advertising Campaign


“The best creative people always try to simplify their ideas, paring them down t…


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Description


“The best creative people always try to simplify their ideas, paring them down to the absolute minimum number of elements necessary to communicate the message. That is clearly what has happened here. Instead of just slapping the pack shot onto the layout, the team made the bottle integral to the idea. And, since the bottle is prominent, there was no need for a logo in the ad. It sounds easy, but it’s tough to achieve.”





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