Advertising Campaign Inspiration


The message creates the opposite effect. Anyone who has never tried Nutella befo…


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Advertising-Campaign-The-message-creates-the-opposite-effect.-Anyone-who-has-never-tried-Nutella-befo Advertising Campaign : The message creates the opposite effect. Anyone who has never tried Nutella befo...
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Description


The message creates the opposite effect. Anyone who has never tried Nutella before will wonder why would anyone lick the letters, and encourage them to try the chocolate spread. Big and bold, the message is clear. The copy is also effective because it's made up of chocolate spread (not really), and also a confident feel to the brand, as they assume everyone knows how good Nutella tastes.





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