This Girl Can, funded by The National Lottery, believes that there’s no “right” way to get active.
Besides, Who founded this girl can?
This Girl Can creator Tanya Joseph departs Sport England and takes Hanover role. Tanya Joseph, the former director of business partnerships at Sport England who was regarded as the architect of the This Girl Can campaign, has left the organisation.
Also, What is this girl can aim?
Based in part on insight developed by Women in Sport, This Girl Can aims to break down the barriers that prevent women and girls from participating in sport and physical activity.
Herein, Who does this girl can target? Sport England has broadened its target audience to go “across generations” as it looks to build on the success of the first campaign.
Is this girl can free?
Registration is limited to individuals however you can easily share these resources within the department. Studio You is completely free and is accessible to all secondary schools across the country. There are no specific equipment required however some lessons e.g. yoga may require a mat.
21 Related Questions and Answers
Why was this girl can started?
Overview. The campaign was created as a response to Sport England’s Active People Survey, which reported that in 2014 there were two million fewer women participating in sports than men, despite over 75% of women aged 14–40 saying that they would like to exercise more.
How effective was this girl can been?
In just one year, This Girl Can has inspired 2.8 million women to do more exercise: of whom 1.6 million have started exercising, and 1.2 million have increased their activity levels. But its impact doesn’t stop there. … The aim was simple, but the target audience was broad.
Is this girl can effective?
In just one year, This Girl Can has inspired 2.8 million women to do more exercise: of whom 1.6 million have started exercising, and 1.2 million have increased their activity levels. But its impact doesn’t stop there.
How much did the this girl can campaign cost?
The budget
To date, £10m has been invested in the campaign.
What is sportivate?
Sportivate. Sportivate is a £56 million Lottery funded programme that gives more young people the chance to discover a sport that they love. The programme gives 11-25 year-olds who are not particularly sporty access to six-to-eight weeks’ of free or subsidised coaching in a range of sports.
What do sporting equals do?
About Sporting Equals
Sporting Equals exists to actively promote greater involvement in sport and physical activity for disadvantaged communities particularly the black and minority ethnic population. We are the national partner of Sport England and advisors to the Department of Culture Media and Sport.
Why was this girl can so successful?
Another reason the campaign was so successful was because the creative is so flexible – it can be adapted to any woman doing any sport. Sport England is responsible for grassroots sports in England.
Why is this girl can so successful?
Sport England decided to create a campaign to target women aged 14-40 and encourage them to increase their physical activities during the week. … That’s why ‘This Girl Can‘ aimed to attract women of all shapes, sizes, levels of ability, hoping to help them leave their inhibitions aside.
How has this girl can increased participation?
The “This Girl Can” videos twist this by swapping images of elite sportswomen with women participating in sport “regardless of size, shape or ability”. … Viewers are encouraged to inspire each other by sharing images, videos, and descriptions on social media of their own experiences of getting involved in sport.
What is sportivate initiative?
Sportivate is a £32 million Lottery programme (running from April 2011 until March 2015) that gives participants aged between 14 and 25 the chance to receive six to eight weeks of coaching in a range of sports including volleyball.
Is Sporting equal to success?
Due to the Sporting Equals approach and experience, knowledge, key links and cultural sensitivity, the Supporting Impact and Change Project has been a huge success leaving its beneficiaries of staff, volunteers and older people with a positive impact on supporting older BME people in the main key project areas of …
Why was sporting equals introduced?
Set up in 1998 by Sport England and the former Commission for Racial Equality, Sporting Equals aims to raise awareness of the needs of Black and Minority Ethnic (BME) communities and to promote inclusion and diversity across the sport and health sectors.
Who runs Sporting equal?
Arun Kang OBEChief Executive.
