The original concept was to show the fight for the control of computer technology as a struggle of the few against the many, says TBWA/Chiat/Day’s Lee Clow. Apple wanted the Mac to symbolize the idea of empowerment, with the ad showcasing the Mac as a tool for combating conformity and asserting originality.
Is Think Different grammatically correct? The ‘Think Different’ Slogan
We’ve determined that “to think” is probably a linking verb, and that “different” can be an adverb. Therefore, “Think different” is perfectly acceptable.
Also, Why is the 1984 Apple ad considered iconic in the context of US popular culture? The idea was that Macintosh would revolutionize computing and that the future of technology would bring freedom, rather than control. The message was effective – the ad launched Apple as a computing powerhouse, and made the Mac one of the best-selling computers of its time.
What’s another way to say think differently?
What is another word for think differently?
| have a change of heart | have second thoughts |
|---|---|
| think again |
think twice |
| change tack | change mind |
| change one’s attitude | do an about-turn |
| have a rethink | change course |
21 Related Questions and Answers
Why do I think differently?
Differences in the physical connections of the brain are at the root of what make people think and behave differently from one another. … Differences in the physical connections of the brain are at the root of what make people think and behave differently from one another.
What is Apple’s current slogan?
Apple’s New Motto: “Think Different — But Not Too Different”
Why is Apples 1984 Super Bowl ad described as a tease?
During Super Bowl XVIII, Apple aired “1984″ to promote its new line of Mac computers, which were supposed to be the anti-IBM machine. Apple compared itself to a rebellious young woman in the ad who throws a sledgehammer at a screen showing Big Brother, who is supposed to represent IBM.
What skyrocketed Apple to fame in 1984?
In 1984, Apple introduced the Macintosh personal computer during the Super Bowl with a clear and creative vision. The ad was directed by Ridley Scott.
Who was the woman in the Apple 1984 commercial?
Anya Major (born 1966) is an English athlete, actress, model and singer who starred in Apple Computer’s “1984” commercial, and in 1985 appeared as “Nikita” in the video to Elton John’s song of the same name.
What is a synonym for do not agree?
In this page you can discover 79 synonyms, antonyms, idiomatic expressions, and related words for disagree, like: disagreement, disagreeable, dissentious, disagreeing, inconsistent, dissent, dissident, inconsonance, argue, oppose and concur.
What is the meaning of the word Recusant?
1 : an English Roman Catholic of the time from about 1570 to 1791 who refused to attend services of the Church of England and thereby committed a statutory offense. 2 : one who refuses to accept or obey established authority. Other Words from recusant Example Sentences Learn More About recusant.
Do you think otherwise meaning?
Is it natural to say “Do you think otherwise?”, which means the same as “Don’t you think so”, “Don’t you agree with what I’ve said”? The actual meaning is “do you think differently?”
What does thinking differently mean?
To think differently is to be bold in your choices, to be expressive in your views and certainly to be artistically true to yourself. It is a mindset that needs to be adopted and a process that comes with practice. After all, change does not happen overnight, and neither does being different.
What are the benefits of thinking differently?
Thinking differently: the benefits of cognitive diversity
- Diverse perspectives: people have different ways of representing situations and problems. …
- Diverse interpretations: people put things into different categories and classifications.
- Diverse heuristics: People have different ways of generating solutions to problems.
What do you do when you think differently?
Here are three ways to train your brain to think differently:
- Reframe your unhelpful thoughts. Thinking things like “This will never work,” or “I’m such an idiot. …
- Prove yourself wrong. Your brain lies to you sometimes. …
- Create a personal mantra. Take stock of your negative thought patterns.
Is Think Different trademarked?
In June 2010 Apple “Think Different” became a Registered Trademark under 3,803,176 covered under 009.
Is Think Different copyrighted?
Although it stopped using the slogan in 2002, Apple renewed its trademark on the phrase in 2016. In 2019, Apple lost two trademark infringement cases it filed against Swiss watchmaker Swatch. The first case tried to stop Swatch from using the slogan “Tick different” to advertise its popular watches.
Why are Apple ads so good?
Apple’s Marketing is Built on Simplicity
They know the product will sell itself without relying on pomp and circumstance. … According to CEB, the most effective way to sell a product to a consumer isn’t through complicated advertisements, flashy websites, or hyper-inflated ad copy.
Who first featured the Apple logo?
The logo features Sir Isaac Newton sitting under the apple tree where he supposedly discovered gravity, by an apple falling on his head. See here for the 1976 Apple 1 manual and advertisements where this logo was used.
What company made history with a 1984 commercial featuring a sledgehammer?
Apple’s “1984” spot, featuring a young woman throwing a sledgehammer through a screen on which a Big Brother-like figure preaches about “the unification of thought,” got people around the United States talking and heralded a new age for Apple, consumer technology and advertising.
What was Apple doing in 1984?
In 1984, Apple spent $1 million on a 60-second spot that premiered at the Superbowl. Luckily, the ad was a winner, as all the local cinemas and TV stations showcased the unique ad. Within 100 days, Apple sold 72,000 computers.
How does Apple make such good ads?
Apple’s Marketing is Built on Simplicity
That’s how Apple has consistently positioned their marketing, keeping messaging and visuals simple. Most of the marketing is free of things like feature lists, pricing, or expensive special effects. They know the product will sell itself without relying on pomp and circumstance.
What is Apple’s slogan now?
Apple’s New Motto: “Think Different — But Not Too Different”
What advertising techniques does Apple use?
Apple promotes their products through commercials and print ads, focusing on how their products are different from competitors. Commercial ads run when a product is first launched and print ads will run throughout the product’s life.
