FedEx. Hidden between the negative space of the letters e and x in the FedEx logo is an arrow pointing to the right. As Lindon Leader, the logo’s designer, explained to Fast Company, that arrow “could connote forward direction, speed, and precision,” but beauty (and meaning) is in the eye of the beholder.
What does arrow mean in FedEx? Most people associate the FedEx logo with its subtle optical illusion. Look carefully between the letter E and X, and you’ll notice a white arrow, which represents speed, accuracy, persistence in pursuit of goals, and the quest for perfection.
Also, What does Amazon arrow mean? Amazon Logo-Its Significance
The current Amazon logo depicts the absolute message that they sell everything from A to Z. In addition to that, the arrow below the wordmark visualizes the smile that the customers of the company would experience by shopping on their website.
Where is the hidden arrow in FedEx logo?
The logo of the US delivery services company FedEx is best known for the white arrow “hidden” between the “E” and “X.” Due to this simple element, it started a new era in design.
19 Related Questions and Answers
Is Wendy’s collar supposed to say mom?
After a website questioned whether the company was trying to relay a subliminal message to customers, Wendy’s said that the word “Mom” is embedded in its logo, but it’s unintentional.
Why did FedEx use purple?
The company mission, dubbed the Purple Promise, is that employees will make every FedEx experience outstanding. FedEx began using secondary colors other than orange in the late 1990s after it diversified beyond the express business into trucking-only offerings.
What kind of logo is FedEx?
The logo’s designer, Lindon Leader, had to create unique letterforms to make the logo and apparently a blend of Univers 67 (Bold Condensed) and Futura Bold provided the starting point.
What does the M in smiles stand for?
Signal, Mirror, Interior, Lights, Engine (drivers education) SMILE.
Why did Jeff Bezos pick the name Amazon?
In 1994 Jeff Bezos, a former Wall Street hedge fund executive, incorporated Amazon.com, choosing the name primarily because it began with the first letter of the alphabet and because of its association with the vast South American river.
What does Adidas symbol mean?
The stripes on the trefoil emblem symbolize the company’s focus on variety, while the three trefoil leaves stand for three parts of the world (North America, Europe, and Asia) where you can buy its products. The mountain-shaped logo conveys the idea of overcoming challenges and pursuing your goals no matter what.
Is there a spoon in the FedEx logo?
He quickly gave in and showed us the spoon it is the lower part of the e in Fed. Since that moment, I can see the arrow and the spoon and when I pull up behind a FedEX truck or see a sign, I see them. I have since shared the logo with William, Beth, and others. William was excited when I pointed it out.
Why is FedEx purple and orange?
The company mission, dubbed the Purple Promise, is that employees will make every FedEx experience outstanding. FedEx began using secondary colors other than orange in the late 1990s after it diversified beyond the express business into trucking-only offerings.
What shape is hidden in FedEx?
Mitch Goldstein on Twitter: “Did you know there is a hidden shape in the FedEx logo? A butterknife. Design is amazing sometimes.… ”
What is the hidden message in Wendy logo?
The ragged edges resemble two letter Ms being separated by a circular pendant that looks like the letter O. Look at the clever way the word “mom” is hidden in Wendy’s collar. The trick is most apparent in the single color variation of the logo used on packaging.
What is the hidden message in Wendy’s?
The blogosphere erupted with stories that the fast-food giant, with its new softer, slightly more abstract Wendy, had intentionally planted a subliminal message in the ruffles at the iconic redhead’s neck: the word “Mom.”
What does Wendy stand for?
The name Wendy is primarily a female name of English origin that means Friend Or Blessed Ring. Made popular by J M Barrie in the novel Peter Pan, from a small girl who referred to him as her “Friendy Wendy” or friend.
Is there a difference between orange and green FedEx?
Orange is their standard express delivery service. … Green is ground and home delivery. Red is freight.
What is the FedEx slogan?
Federal Express officially adopts “FedEx” as its brand and launches the slogan ‘The World on Time‘.
Is there a spoon in the FedEX logo?
He quickly gave in and showed us the spoon it is the lower part of the e in Fed. Since that moment, I can see the arrow and the spoon and when I pull up behind a FedEX truck or see a sign, I see them. I have since shared the logo with William, Beth, and others. William was excited when I pointed it out.
What shape is hidden in FedEX?
Mitch Goldstein on Twitter: “Did you know there is a hidden shape in the FedEx logo? A butterknife. Design is amazing sometimes.… ”
What is the hidden message in Pepsi?
The top half is red, the bottom half is blue, and a wavy white line runs through the center. Which looks like a globe, but there is more to it. It is claimed that the new logo represents Earth’s magnetic field, feng shui, Pythagoras, geodynamics, renaissance and more. In short, it is some kind of Da Vinci Code.
Who did the FedEx branding?
Lindon Leader, in 1994 designed the iconic FedEx logo. Lindon is credited for more than 30% of the prestigious designs made globally. He has worked for leading brands and companies that include Disney, Addison, and Motorola. His logo design works include Hawaiian Airlines, Novariant, ALSCO, and many others.
What makes the FedEx logo unique?
One of the eight best logos of the past 35 years according to Rolling Stone Magazine, the iconic FedEx logo has won over 40 awards. Its ingenuity lies in its use of negative space. Can you see the arrow? It’s formed by the letters E and X and depicts speed, direction and precision.
What does FedEx stand for?
A portfolio of solutions. With an eye on the future, Federal Express built on its express delivery service to create a more diversified corporation of different but related businesses. Originally called FDX Corp., FedEx Corp. was formed in January 1998 when it acquired Caliber System Inc.
