The Old Spice commercial, “The Man Your Man Could Smell Like” has some flaws to it. The commercial has Isaiah Mustafa, a handsome actor who first is in the bathroom with the Old Spice body wash. In the commercial, he is telling the audience that men could smell manly if he started using the product.

What does the back of Old Spice say? On the back of Bearglove body wash it claims “Bearglove is the fresh, confident scent that demands respect and then eat it” is goes on to say, “Can you imagine a powerful, fearsome grizzly bear who can repair military helicopters and also speak confidently about important world affairs?

Also, Why is it called Old Spice? The Metropolitan Museum of Art in New York collection of early American objects provided a source of inspiration for packaging design; for the fragrance, Schultz was inspired by his mother’s potpourri, and as the result, the first Old Spice product in 1937 was a woman’s scent called Early American Old Spice.

Who is the target audience for Old Spice?

Their target was young guys between the ages of 12 to 34, to compete with Axe. They were aiming to reach an audience of guys who want to smell great, but not to take themselves to seriously. Old Spice had created a niche for itself as a product for older, more serious men and they wanted to move away from that.

25 Related Questions and Answers

Why was the Old Spice commercial so successful?

After realizing the need to increase market share, Old Spice launched a marketing campaign in 2010 directed towards the younger generation and the response was tremendous. Old Spice showed an attractive man telling the female audience that their man could smell like him if he uses Old Spice.

What kind of people use Old Spice?

Their target was young guys between the ages of 12 to 34, to compete with Axe. They were aiming to reach an audience of guys who want to smell great, but not to take themselves to seriously. Old Spice had created a niche for itself as a product for older, more serious men and they wanted to move away from that.

How did Old Spice rebrand?

To catch up with the changing market, they launched one of the most successful rebrands of the decade. Featuring new commercials, new packaging, a new site design, and a complete upheaval of their entire marketing scheme, Old Spice completed a full rebrand in an effort to attract a broader, younger customer base.

Which Old Spice scent is the best?

1. Old Spice Original High Endurance Stick – Best Old Spice Scent. It has the most basic & original scent by Old Spice. According to many people, this is the most amazing scent Old Spice has ever made.

What is the most popular Old Spice scent?

1. Old Spice Original High Endurance Stick – Best Old Spice Scent. It has the most basic & original scent by Old Spice. According to many people, this is the most amazing scent Old Spice has ever made.

Why does Old Spice smell so good?

Olfactory experts attribute the longevity of Old Spice to its warm and complex mixture of South Sea spices, flowers and green herbs with “base notes” including, you guessed it, mature ambergris, which is more like rubbing alcohol than poo. There’s a much simpler explanation in the book Perfumes: the A-Z Guide.

Why Old Spice is the best?

Old Spice deodorant inhibits the odor causing bacteria that makes your sweat smell. On top of that, all Old Spice deodorants contain powerful scents that keep you smelling fresh. Old Spice Antiperspirants contain similar deodorant technology, but also reduce sweating.

Which is better Old Spice or AXE?

However, which is actually better – Axe or Old Spice? After using both in the past – and still a fan of Axe body washes, my verdict is: Body washes: Axe wins with cool stuff like Dark Temptation. Body sprays: Old Spice is better in general – here’s their best, a mild, gentlemanly scent…

How did Old Spice rebrand?

A part of the rebrand was to remove the stigma of the product smelling like your grandfather. They sought to do so by recruiting a famous face for their campaign Isaiah Mustafa, and the slogan of the campaign was ‘Smell like a man, man’.

How does Old Spice use social media?

Simple but effective use of social media

The first Old Spice videos provoked a lot of comments on various social sites like Facebook, Twitter, Reddit and so on. So what Old Spice is doing is to simply make short video answers in reply to all the comments on their Youtube channel.

What’s the creative strategy behind the Old Spice campaign?

Smart Strategy – The marketing strategy behind this campaign is simple – show a great looking guy and tell women that he is “the man their man could smell like.” Everyone knows that when it comes to bath products for guys, a huge purchaser is likely women – so instead of turning women into sex objects as Axe does to …

Who is the Old Spice Lady?

When you’ve been blessed with Patti LaBelle’s talent, you can do anything. And now, the 77-year-old music icon appears in her first-ever Old Spice commercial.

When was Old Spice popular?

Old Spice has been a recognized men’s brand since 1938. In the early 2000’s the brand started offering body wash for men. By early 2000’s the brand was synonymous with older men. Soraya writes that the brand was known as the brand your grandfather smelled like.

When did Old Spice body wash start?

It is manufactured by Procter & Gamble. Old Spice was launched as Early American Old Spice by William Lightfoot Schultz’s soap and toiletries company, Shulton Inc., in 1937. It was first targeted to women, with the men’s product being released before Christmas at the end of 1937.

When was Old Spice rebranded?

Old Spice’s 2010 Rebrand Business – Brandsonify.

How can a man smell good all day?


14 Ways For Your Man to Smell Great All the Time

  1. Tell him to shower every single day with an antibacterial wash. …
  2. Tell him to wear an antiperspirant deodorant. …
  3. Sprinkle baby powder over — and alongside — his package. …
  4. Spray his bare torso with fragrance.

What does Old Spice High Endurance smell like?

It plants a flag of fragrance high atop your man mountain. It gives heart to the weak, while striking fear into your enemies. It smells like cobra fangs. It allows you to mark large geographical areas with your scent and increase your dominion.

What scents are in Old Spice Swagger?

Swagger Aluminum-Free Deodorant boasts fade-resistant scent technology, overpowering stink for 24 hours. Swagger has the undeniable smell of masculinity, which happens to be lime and cedarwood. Odor never dares challenge the Red Collection, which transforms unfresh men into legends of confidence.

Does Old Spice smell the same?

Now celebrating its 80th anniversary, the same spicy fragrance your Grandpa wore is back with a fresh whiff of citrus, wood, and musk for a new generation.

Why do guys smell musky?

The chemical androstenol contributes to the musky smell of body odor. Men produce much more of this chemical than women, and testosterone levels may be linked to production of these molecules, the researchers suggest.

Why do guys smell so good?

Mysore explains. “This hormone is sometimes referred to as the ‘love hormone,’ because levels of oxytocin that are released with hugging and orgasm” in folks of all genders. So yes, your brain physically loves the scent of your partners — but it’s probably not because of pheromones.

LEAVE A REPLY

Please enter your comment!
Please enter your name here