Micro-influencers account for almost half of all influencers

Almost half (47.3%) of influencers are micro-influencers with 5,000—20,000 followers on their biggest social media platform. That’s shortly followed by mid-tier influencers (26.8%) and nano influencers (18.74%).

Considering this, How many influencers are there in 2021? There Are 3.2M – 37.8M Influencers In The World

Our data reveals a 3.2 million – 37.8 million estimation for the total number of influencers on Instagram, YouTube, and TikTok.

What are the 4 types of influencers? 4 Types of Influencers by Follower Count

  • Nano influencers (1K–10K followers)
  • Micro influencers (10K–100K followers)
  • Macro influencers (100K–1M followers)
  • Mega or celebrity influencers (1M+ followers)

Furthermore, Why smaller influencers are better? A micro-influencer serves more niche audiences and can be beneficial to a brand because they provide access to a small subset of a targeted demographic interested in your business.

Why brands should use micro influencers?

They are how consumers find your product and buy it. Micro-influencers impel people to take action – either to search more about the brand or straightaway purchase it. And that’s the money-maker you need – followers who make a purchase decision because a person said so.

Which social media has most influencers? Instagram ranks #1 for the most important and impactful channel. Moving into 2020, Instagram has become a social media powerhouse. With over 1 billion users and a fast-growing network of influencers churning out millions of sponsored posts each year, Instagram has become the most important influencer marketing channel.

How big is the creator economy? Sponsored influencers contribute $8 billion today, and according to Mediakix research, are likely to be worth $15 million by 2022.

How many influencers does TikTok have? Data is based on 3.1 million TikTok influencers (TikTok accounts those have over 1,000 followers) from around the world and 393K influencers from the United States.

What are nano influencers?

Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. They aren’t professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.

Who is mega influencer? With more than a million followers, mega-influencers are highly visible on social media due to their celebrity status. They’re very active on social platforms where their audience spends time, and they generate a ton of engagement.

Is 10k followers an influencer?

“Nano” influencers are generally defined as having fewer than 10,000 followers on Instagram. And some have turned their social-media hobbies into part-time jobs or side hustles. Here’s how several creators earn money as nano influencers on Instagram and other platforms.

What is micro influencing? A micro-influencer is someone with a social media following that’s larger than a normal person’s but smaller than a celebrity’s. They use their following to promote products relevant to their interests or expertise — either for money or just because they like them.

Do people trust micro influencers more?

TRUSTWORTHY AND AUTHENTIC

In fact, 91% of people trust influencers more than they do traditional marketing advertising. Their close relationship enables the influencer’s viewpoints and any products that they may endorse to be seen as authentic.

Why are micro influencers hot commodity?

Micro-influencers are a hot commodity. They have a limited following, usually up to 5,000 but offer higher levels of engagement with their followers than power influencers, and are considerably less expensive. They are highly trusted and rarely approached by brands.

What causes Microinfluencer? A micro-influencer is someone with a social media following that’s larger than a normal person’s but smaller than a celebrity’s. They use their following to promote products relevant to their interests or expertise — either for money or just because they like them.

What are nano-influencers? Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers. They aren’t professional “influencers” in any way – and the majority of their posts feature typical content like photos of their family, friends, cat videos, and memes.

What is a mega influencer?

Mega influencers are often what the general public usually thinks of when they think of social media influencers. They typically have over a million followers but have limited engagement with their following. Gil Eyal, CEO and founder of HYPR Brands, said mega-influencers “are often more famous than influential.

Who is the number 1 influencer? First on the list is Cristiano Ronaldo, who currently has a total of 484.3 million followers across three social media sites. Next is Justin Bieber with 420.54 million follower count; Ariana Grande, 398.3 followers; Selena Gomez, 380.75 million followers; and Taylor Swift with 354.4 million followers.

Who is the number 1 influencer in the world?

Cristiano Ronaldo

Ronaldo comes out top on the highest paid Instagram influencer list, making $1.6 million per sponsored post. His 318 million followers are privy to several of those sponsored posts, including his paid partnerships ranging from Nike to his own underwear line.

Who is the world’s biggest influencer? The Most Popular Influencers on Instagram 2022

  • whinderssonnunes. 52.7M followers. …
  • hudabeauty. 46.8M followers. …
  • Lele Pons. 44M followers. …
  • nusr_et. 35.6M followers. …
  • Dan Bilzerian. 32.4M followers. …
  • Amanda Cerny. 24.8M followers. …
  • Zach King. 24.3M followers. …
  • Chiara Ferragni. 23.9M followers.


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