10 Tips for a Remarkable Tagline
- Keep It Simple.
- Avoid the Marketing Meeting Effect.
- Tell a Story.
- Explain Your Offering.
- Communicate With Clarity.
- Describe Who You Are.
- Require a Double Take.
- Keep It Short and Simple.
What is a creative tagline? A creative slogan should be unique and specific to your brand, but still easy enough to understand so that your audience gets the message immediately. Descriptive slogans: A descriptive slogan describes what your business does or what it can offer to potential customers in a memorable phrase.
Also, What is a tagline example? A perfect example of a descriptive tagline is Walmart’s tagline – Save money. Live better. Another good example of a descriptive tagline is KFC’S It’s finger-lickin’ good.
What makes a tagline effective and memorable?
Your tagline should pull people in, get them interested, and help them remember your brand. … Make your tagline simple, memorable, consistent, unique, and targeted. Target your tagline for the people you’re trying to help and reach. Condense the result of your product or service into a short sentence.
16 Related Questions and Answers
What’s a tagline on a logo?
A logo slogan—also known as a tagline—is a catchphrase that communicates a message about your brand. The purpose of a logo slogan is to convey your company’s mission in a way that audiences will remember and identify.
What is a professional tagline?
A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
What is the most famous slogan?
Best Company Slogans
- “Where’s the Beef?” – …
- “Open Happiness” – Coca-Cola.
- “Because You’re Worth It” – L’Oreal.
- “Melts in Your Mouth, Not in Your Hands” – M&Ms.
- “A Diamond is Forever” – De Beers.
- “The Breakfast of Champions” – Wheaties.
- “America Runs on Dunkin'” – Dunkin’ Donuts.
- “Can You Hear Me Now?” – Verizon Wireless.
How do I choose a tagline?
Ideally, your tagline should be six words or fewer (with some exceptions that I’ll share in the examples section at the end).
- Give It Meaning. A tagline shouldn’t be made just because you saw some famous companies have one. …
- Clarity Is Key. …
- Focus On The Benefits. …
- Tell A Story. …
- Take A Break. …
- We Bring Good Things To Life.
What is a professional tagline?
A tagline is a short slogan used to reinforce a key aspect of a product or brand. … In the context of professional services firms, a tagline is usually part of a firm’s identity (as opposed to an ad slogan) — so it usually appears in conjunction with the firm’s name and logo.
How do you write a brand tagline?
Steps to Writing a Successful Tagline
- Define Your Brand Identity. If you’re looking for an on-brand tagline that will stick, you should start with your brand identity. …
- State Your What, Who, Why. Jot down what your company offers and how you can provide value. …
- Identify A Differentiator. …
- Summarize. …
- Apply Creativity.
What is Burger King’s slogan?
Burger King unveiled a new slogan, “Be Your Way,” along with a marketing campaign targeted at the Millennial generation. While the new tagline is similar to the brand’s longstanding, iconic “Have It Your Way” slogan, experts say it reflects a new focus on customers’ way of life rather than the chain’s food and service.
How do you create a catchy tagline?
How to create a memorable slogan: 8 useful tips
- Logo first. For the maximum effect, pair your slogan with a powerful logo. …
- Take enough time. …
- Keep it simple. …
- Use humor. …
- Be honest and don’t overpraise yourself. …
- Think about your target audience. …
- Think about what makes your brand special. …
- Rhythm and rhyme.
Can a slogan be one word?
Slogans absolutely cannot go over one sentence and five dollar words such as “olfactory” should be avoided. Some rules are made to be broken; if there is a five dollar word that rolls up a few sentences of meaning in one word, go for it. … Simple slogan: Just Do It (Nike).
Can I use any tagline?
Just because a company has trademark rights, those rights do not absolutely prohibit anyone else from using the same name, logo, or tagline. … The same exact trademark you use can be used on a substantially different product or in a substantially different industry.
How do I create a brand tagline?
How to Do it: 7 Tagline Tips
- Focus. …
- Make it meaningful: Convey a message that your target audience will care about and understand.
- Make it memorable. …
- Keep it short. …
- Say it out loud. …
- Integrate it into your logo design. …
- Make it yours.
What is the Amazon slogan?
Amazon Slogan: Work Hard, Have Fun, Make History.
What is brand slogan?
A brand slogan is the advertising tagline that conveys the brand’s spirit in the shortest way possible. In just a few words, you’re expected to grasp the vibe of your brand.
What is Google’s slogan?
But few are as lofty as Google’s most famous motto: “Don’t be evil.” If you know anything about Google’s culture, you’ve probably heard those three words. They’re catchy.
What are famous sayings?
The Most Famous Quotes
- “Fortune favors the bold.” – Virgil.
- “I think, therefore I am.” – René Descartes.
- “Time is money.” – …
- “I came, I saw, I conquered.” – …
- “When life gives you lemons, make lemonade.” – …
- “Practice makes perfect.” – …
- “Knowledge is power.” – …
- “Have no fear of perfection, you’ll never reach it.” –
Do brands need taglines?
The answer is that it depends: a great tagline is a brand trigger that communicates a short, sweet, single thought and can stand the test of time. A bad tagline is quickly forgotten and may even detract from the memorability of your brand.
What is Nike’s new slogan?
On the 6th May 2021, Nike released a new marketing campaign called “Play New” and invites you to discover sport in a new way. The brand is already known for its bold marketing and communication moves. Last year, it changed its slogan to “Just Don’t Do It” in support of the Black Lives Matter movement.
What is the tagline of Smart Fuel?
“At the end of the day, real innovation makes the complex simple, which is why our campaign is “Simple, Smart Ako.” Our goal is to make technology easy and accessible to every Filipino, while we fuel their passions and enrich their love for the Smart brand,” he added.
Can a tagline be a quote?
2. Don’t Quote Your “Tagline” Before you put your tagline in quotes, ask yourself why you want to put it in quotes…and then don’t put it in quotes. Quotes make your statement look like an “as-if” or a figure of speech, rather than a fact.
