The brand’s Dunk Low is coming to Nike By You, Nike’s custom shoe program known previously as Nike iD. For those who haven’t been successful in copping the silhouette, you can now covet the Dunk of your dreams. … Swoosh branding and tooling can also be personalized.

When did Nike make iD? Nike was one of the first brands to venture into the world of personalisation when it launched Nike ID in 2000. Its customisation offering has since grown from just being a feature on its website to include over 100 in-store ‘studios’ all over the world.

Also, Why are dunks so hard to get? The reason SB Dunks are difficult to obtain has to do with hype, limited numbers, limited places to buy and a small amount of buyers loading up on pairs.

How fast do dunk low sell out?

You needed to act fast this morning. Officially going on sale at 10 a.m. ET on, the apparel company’s official “SNKRS” app, the blue and white Dunk Lows were sold out within ten minutes. Set with a retail price tag of $100, only select sizes were available five minutes after the sale had begun.

21 Related Questions and Answers

What happened to NikeID?

Nike has used NikeID to release specific shoes in specific colorways to areas where they are most popular. Today, NikeID has left the virtual world a bit and now is in the real world.

Is Nike iD successful?

With such a vision in mind, Nike launched a new online service channel called NIKEiD and this approach has generated over 22% of the company’s total revenues since. By leveraging on personalization, Nike is able to increase prices selling its shoes at $170 per pair and has successfully transformed its revenue focus[4].

What is the basis of Nike co creation strategy known as Nike iD?

The idea is that when Nike sells its products through a retailer, it is forced to sell products at wholesale prices, which allows the reseller to offer those products for a profit. By selling directly to the consumer, Nike can obtain the entire retail price itself, generating more revenue and profits in the process.

How much does it cost to become a Nike member?

Nike Membership gives you access to inspiration, community, and exclusive Nike products. It’s the best way to access everything Nike and it’s free, fast, and easy to join. You can join online or when you download any of the Nike apps. Yes, Nike Membership is free.

How much do dunks resell for?

The average selling price for these sneakers is just $160 which is a $60 gross profit. The Nike Dunk Low Purple Pulse will likely have a slightly higher resale value.

Why are dunk low so expensive?

These sneakers are highly coveted, and over the past 30 days, the average SB Dunk has sold for 375% more than their average retail price. However, like all markets, it ultimately comes down to supply and demand — if a product has a community of collectors and an active market, trade will flourish.”

How much do dunks retail for?

Nike Dunk Low Black White Release Date

The retail price tag is set at $100 USD.

What is the SNKR app?

The SNKRS App is your ultimate destination for the releases of highly coveted new sneakers. With the SNKRS App, you can get notified when your favorite shoes drop, see behind-the-scene stories, enter SNKRS Drawings, reserve select sneakers with SNKRS Pass, and keep an eye on the calendar to see what’s releasing next.

Why are dunks so popular?

“The Dunk has had a huge resurgence in the last 12 months because of the thirst for nostalgia and cleaner sneaker silhouettes from a new consumer, as well as the likes of social media heavyweights such as Travis Scott, Virgil Abloh and Ambush doing their own takes on the style,” adds Trivunovic.

Can I customize Vapormax?

Once again, the state-of-the-art sneaker is available to customize on Nike’s iD platform. The kick was previously available to personalize back in April before being taken down. This time, users can dress the airbag unit and Swoosh in a selection of colors, while custom text and logos can also be added.

Does Nike use mass customization?

Although it is certainly not abandoning Asia, Nike is moving towards more near-shoring due to the need to mass-customize and meet many of the requirements for VELOCITY that we have discussed in this blog recently. Nike went about creating a three-tiered customized supply chain for their shoes.

When did customizing shoes start?

By the late ’90s and early ’00s, passionate sneakerheads began producing their own variations of beloved sneakers and listing them on the marketplace. One of the first to do this was Bobbito Garcia.

How does Nike create value for its customers?

By offering more products to more people, in more markets than any other sports company, they are able to capture a far greater market share of the market than any other company. Like most leaders in the market, Nike values the consumer and the importance of providing a quality product.

What is value of co-creation?

Co-creation of value is a business strategy, one that promotes and encourages active involvement from the customer to create on-demand and made-to-order products. With co-creation, consumers get exactly what they want and have a hand in making it happen.

What is the logic behind value co-creation?

Value is always uniquely and phenomenologically determined by the beneficiary. The S-D logic notion of value co-creation suggests that “there is no value until an offering is used – experience and perception are essential to value determination” (Vargo and Lusch, 2006, p. 44).

How much is Nike birthday discount?


During your birthday month, your first or Nike App order will automatically receive a 20% discount on up to 10 eligible items. The discount does not apply to select products, including but not limited to Apple products, Nike Gift Cards, and other excluded items.

How do I get cheap Nike shoes?

The easiest way to make sure you’re on top of all of our best deals is to become a Nike Member. Membership is free, and you’ll be the first to hear about exclusive offers and sales—including exclusive offers just for Members.

How long does it take for Nike to deliver shoes?

Items ordered with standard shipping arrive between two and four days after we process the order. Both NikePlus Members and guests also have the opportunity to select from additional shipping options during checkout. Our shipping options include the following: Standard (2-4 business days for orders placed by 5pm EST):

Are dunks profitable?

Nike Dunks usually sold for decent profits of over $150 per pair and now it’s slightly fallen as new Dunks are reselling for $40-$90 in profits.

Are dunks worth reselling?

Nike Dunk High | Resale In 2021

Almost every release sold out quickly and was decently profitable, even the generic women’s exclusive colorways became hot sellers. … Now, from selling at sky-high profit margins of over $100, resale on average for women’s exclusives, in particular, is around $50-$80.

Do dunks fit the same as Air Force 1?

How do Nike SB Dunks fit in comparison to the Nike Air Force 1? Nike SB Dunks fit 0.5 size down from the Nike Air Force 1. … The main difference is the chunky tongue which features on the Nike SB Dunk, which provides additional comfort along the top of the shoe.


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